Beauty for All (BFA), the parent company for subscription services such as Ipsy and BoxyCharm, has launched its Pride Month campaigns.
Related: BFA x Madeby x Refreshments Launch BFA Impact
BFA’s pride campaigns this year focus on celebrating you for who you are and include:
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Ipsy Loud and Proud Campaign: This campaign highlights LGBTQ+ stories and amplifies the influence of the community.
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This is Me: Through voiceover, this "Get Ready With Me" video series shows how powerful beauty can be in transforming into our true selves.
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Drag Schooled: Trivia, Tips, Techniques: This campaign focuses on drag queens and will launch trivia and three video tutorials throughout the month.
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Do You: Do You is a social activation that invites the LGBTQ+ community and their allies to join through playing with color and celebrating the looks that let them express themselves.
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Boxy’s Beauty Mark: BoxyCharm will highlight products from a curated list of LGBTQIA+ beauty brand partners. One of the campaign’s main goal will be to showcase the brand's stance as an ally of the LGBTQAI+ community.
