Beautycounter x Klarna Launch Livestream Shopping Series

Beautycounter and shopping service Klarna have launched the Better Beauty four-episode livestream shopping series to offer insights, tips, tricks and techniques for a cleaner and better beauty routine.

The episodes are hosted by Christy Coleman, celebrity makeup artist and chief artistic officer at Beautycounter. The series will feature beauty talent including Ashley Greene, Christine Kong and Asia Jackson, along with ingredient safety expert Lindsay Dahl, SVP of social mission for Beautycounter.

The series will air live from Beautycounter's Live @ Abbot Kinney store in Venice, California.

Viewers who join will have a chance to win a free Beautycounter gift with purchase at checkout if they shop with Klarna.

The livestream series is part of Klarna's wider push into experiential shopping through technology amid rising consumer demand. 

Blair Lawson, chief merchandising and marketing officer, Beautycounter, said: "At Beautycounter, we're always seeking new and interesting ways to build meaningful connections with our community and to meet them wherever they are. Our partnership with Klarna builds on Beautycounter's efforts to innovate the livestream shopping experience as a way to do just that. The initiative blends in-store and online shopping environments to give customers an entertaining and easy way to discover and shop our clean beauty products."

David Sandström, chief marketing officer, Klarna, said: "Liveshopping is rapidly becoming an essential part of the e-commerce experience for customers and brands. We're excited to collaborate with Beautycounter to foster meaningful peer-to-peer engagement and create a fun and seamless shopping experience for beauty enthusiasts."