Interparfums to Create Perfume for Moncler Monobrand Stores

Interparfums SA will create perfume and other fragrance products for the Moncler brand and its stores, among other select locations.
Interparfums SA will create perfume and other fragrance products for the Moncler brand and its stores, among other select locations.

Moncler SpA and Interparfums SA, the majority owned Paris-based subsidiary of Inter Parfums, Inc., have announced an exclusive and worldwide license agreement for fragrances which will last through December 31, 2026, with a potential five-year extension.

Under the agreement, Interparfums SA will create and produce perfumes and fragrance-related products and distribute them in Moncler monobrand stores as well as selected department stores, specialty stores and duty-free shops.

The launch of the first fragrance line is expected within the first quarter of 2022.

“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” Remo Ruffini, chairman and CEO of Moncler SpA, said. “The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”

“This is a great achievement for us,” Philippe Benacin, chairman and CEO of Interparfums SA, said. “Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”

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