Jesel Named New Head of Tom Ford Beauty

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Jesel was behind the original limited edition Tom Ford collection that presaged the full-fledged brand.

In its latest financial reporting, Estée Lauder noted that Tom Ford Beauty boosted makeup and fragrance sales. The multinational giant, which just named new heads to the Jo Malone and Origins brands, has appointed Guillaume Jesel global brand president, Tom Ford Beauty.

Jesel has been with The Estée Lauder Companies for 16 years, holding roles in makeup marketing for the Estée Lauder brand, as well as marketing positions at M·A·C. His work at Estée Lauder included a limited edition Tom Ford that was a direct precursor to the full-fledged Tom Ford Beauty.

“Guillaume is a great talent and a wonderful leader," said Tom Ford. "I could not be more pleased about his promotion to president of Tom Ford Beauty.” 

“Guillaume’s brand strategy expertise and strong commitment to aspirational creativity has led Tom Ford Beauty to achieve incredible global growth,” said John Demsey. “Guillaume’s exceptional understanding of luxury consumers and their many desires in the prestige beauty space make him well-positioned to continue leading this highly coveted brand.”

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