KVD Beauty Unveils New Acronym Meaning

The acronym stands for Value, Truth, Beauty.
The acronym stands for Value, Truth, Beauty.

KVD Beauty unveiled on Instagram the new meaning of its acronym: Kara, Veritas, Decora; or Value, Truth, Beauty.

After founder Kat Von D departed the brand in early 2020, the brand had been named KVD Vegan Beauty. The brand will reportedly continue to hold true to its vegan values, despite the name change.

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