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MSLK Celebrates 20 Years of Beauty and Wellness Branding

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MSLK is celebrating its 20th anniversary of specializing in prestige beauty and wellness. The branding agency focuses on positioning brands, launching line extensions and creating new product categories.

Related: How to Optimize Your Beauty Brand for Every Channel

MSLK’s Proud Moments

  • Named an official honoree by The Webby Awards for web design
  • Won two Making the Case Awards for the demonstration of design-importance and -value to clients and society
  • Won a (Re)Brand Award for Sustainable Design from the AIGA, which is the oldest and largest association for design
  • Received two awards for Typographic Excellence by the Type Directors Club, with one of the works being toured throughout the United States, Canada, Europe and Asia in an international exhibition
  • Won six American Graphic Design Awards
  • Received an Award of Excellence from Communication Arts Magazine
  • Won a Regional Design Annual award in print magazine
  • Named the Best Full-Service Brand Identity Company in New York City by Corporate Vision Magazine

“I didn’t want to just build another design agency, but to create a team of cross-functional experts who take a holistic approach to building beauty brands,” said Sheri L. Koetting, MSLK’s founder, brand strategist and creative director. “Our measured approach transforms the creative process from a subjective to an objective one, enabling us to design with both style and substance.”