MSLK is celebrating its 20th anniversary of specializing in prestige beauty and wellness. The branding agency focuses on positioning brands, launching line extensions and creating new product categories.
Related: How to Optimize Your Beauty Brand for Every Channel
MSLK’s Proud Moments
- Named an official honoree by The Webby Awards for web design
- Won two Making the Case Awards for the demonstration of design-importance and -value to clients and society
- Won a (Re)Brand Award for Sustainable Design from the AIGA, which is the oldest and largest association for design
- Received two awards for Typographic Excellence by the Type Directors Club, with one of the works being toured throughout the United States, Canada, Europe and Asia in an international exhibition
- Won six American Graphic Design Awards
- Received an Award of Excellence from Communication Arts Magazine
- Won a Regional Design Annual award in print magazine
- Named the Best Full-Service Brand Identity Company in New York City by Corporate Vision Magazine
“I didn’t want to just build another design agency, but to create a team of cross-functional experts who take a holistic approach to building beauty brands,” said Sheri L. Koetting, MSLK’s founder, brand strategist and creative director. “Our measured approach transforms the creative process from a subjective to an objective one, enabling us to design with both style and substance.”
