Maybelline New York announced Mexican beauty Daniela de Jesus, has been signed to the brand as a spokeswoman. "Maybelline New York is delighted to have Daniela with us, representing the positive spirit, cosmopolitan energy, and fashion edge of the brand," says Damien Bertrand, global brand president of Maybelline New York.
"I have always looked to Maybelline New York for inventive, trendsetting makeup," says de Jesus. "I am honored and proud to work with a brand that is loved by women all over the world."
Born in La Paz, Mexico, de Jesus was discovered and signed to Major Model Management in 2005 after participating in her country's national beauty pageant, Nuestra Belleza Mexico. Since then, she has walked the runway for Jean Paul Gaultier, Giambattista Valli, Vivienne Westwood, Marchesa, Mara Hoffman, Betsey Johnson and Alexandre Vauthier, among others. She also has been featured in advertising campaigns for Emporio Armani, Victoria's Secret, Ralph Lauren Fragrances and Guess.
de Jesus will make her Maybelline New York debut in print and television advertising campaigns in late 2013.
