George Cleary, president of Coty Beauty Americas, announced the appointment of Brian Falcone to the position of senior vice president of sales. Falcone will be overseeing all sales activities for Coty Beauty U.S. mass brands. He will be responsible for field sales, customer marketing, category management, wall strategy and fixture planning.
Falcone joins Coty from an extensive 23-year career at Johnson & Johnson, where he most recently held the position of vice president of customer development for J&J's Target business. Before that, heheld several key sales leadership roles at J&J, including VP of sales strategy for the consumer group, VP of sales strategy for the global beauty business unit, national sales director for food, drug & mass, director of sales for Walmart, and multiple trade marketing and sales manager roles.
He will be based in New York.
