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Rimmel Holds First Snapchat Press Conference for #RimmelxCara

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COTY power brand Rimmel London has named Cara Delevingne as its latest brand ambassador, unveiling the partnership during a Snapchat press conference.

Rimmel highlighted the model's social presence among her accomplishments: "In addition to her phenomenal success as a model, she is a gifted actress with a brilliant career ahead of her as well as an inspiring young woman with an extensive fan base with over 36 million followers on social media platforms."

“Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality," said Johanna Bussinelli, chief marketing officer of color cosmetics at Coty. "With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”

“Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel cool," said Montse Passolas, vice president of global marketing at Rimmel London. "With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere. Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”