e.l.f. Beauty: By the Numbers

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e.l.f. Beauty's CEO discussed the brand's store expansion and more in a recent interview.

In a recent interview with Investor's Business Daily, e.l.f. Beauty CEO discussed the brand's future, following a successful IPO. The wide-ranging discussion covered consumer habits and innovation; here is a sampling of key insights from the executive:

  • 70%: rise in stock value since late September IPO
  • 25%: increase in Instagram followers following the e.l.f. Beauty Scape contest
  • 53 million: e.l.f. Beauty's total social media audience
  • 80,000: number of consumers enrolled into the brand's Beauty Squad loyalty program in its first six weeks
  • 15: current total of e.l.f. Beauty stores, including seven opened in the third quarter of 2016

Skincare, Aqua Beauty & Precision Brushes - oh my! To celebrate 2 Million followers on Instagram, we’re giving away two huge hauls of the most loved e.l.f. products and $100 @Target gift card to two lucky winners…woot, woot���� Want to win the haul above + the gift card? See instructions below & we’ll select a winner at random Thursday 12/29 12pm PST. To enter all you have to do is: 1. Regram this image with #elf2million and tag @elfcosmetics 2. Tell us why you love @elfcosmetics 3. Profile must be public 4. Only one entry per person 5. *Open to US residents only

A photo posted by e.l.f. Cosmetics (@elfcosmetics) on Dec 27, 2016 at 4:39pm PST