e.l.f. Cosmetics x Wattpad Announce Storytelling Winners

Jun 25th, 2021

Hannah Fink

The winners are being featured across e.l.f. Cosmetics and Wattpad’s social channels.

The winners are being featured across e.l.f. Cosmetics and Wattpad’s social channels.

e.l.f. Cosmetics teamed up with social storytelling platform Wattpad for an #EyesLipsFierce Write-a-Thon, which asked Wattpad users to share original stories of women who inspire them.

Related: e.l.f. Beauty Launches NFT Collection

More than 10,000 Wattpad users submitted entries, garnering more than 31 million impressions on Wattpad’s homepage.

For every story that tagged #EyesLipsFierce throughout the challenge, Wattpad and e.l.f. donated $1 to Girls Inc., with a total of $10,000 going to the organization that equips and empowers girls.

The Wattpad editorial team selected five winners, whose stories explore topics from motherhood to mental illness, and are being featured across e.l.f. Cosmetics' and Wattpad’s social channels this week.

The winners include:

The Weed That Burned Daylight by @bobadillathalia
You Got This by @writercute77
To My Favorite Aunt by @Maraudin
Secrets of YOU – The Matriarch by @CassieSmilez
Warriors by @Cucoolchameleon

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