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Odore Raises $830K in Funding Round

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(Left to Right) Karan Gupta and Armaan Mehta, co-founders of Odore.

Odore, the beauty tech start-up working with brands including Guerlain, Clive Christian and L’Oréal, has raised $830,000, led by SFC Capital and joined by RLC Ventures.

Related: The Hut Group Fiscal Year 2020, Q1 2021 Results

Following this funding round, Odore is expanding its technology offering to cover a wider range of beauty marketing needs, enabling clients to launch measurable and tailored digital marketing campaigns that can be run and measured through one centralized dashboard.

The Odore technology will enable physical marketing such as samples and testers to be integrated alongside social media, email and paid advertising campaigns, as well as offering augmented reality integration.

The business has seen a 401% increase in revenue over the past 12 months and will use this funding round to expand its engineering team and further improve its end-to-end marketing solutions for beauty and cosmetics brands. 

Armaan Mehta, co-founder at Odore, said, “Since launching in 2018, we’ve developed fantastic relationships with beauty brands across the world, helping them re-write the rules of product sampling and bring it into the digital age. We’re now expanding the support we can provide to these businesses; enabling them to run hyper-personalized marketing campaigns that boost ROI and convert more customers, all from one dashboard.

Karan Gupta, co-founder at Odore, said, “The beauty market is experiencing huge growth, but customers are increasingly discerning about how and where they buy products. Our technology enables brands to respond to this with tailored, value-add marketing. We’re delighted to be welcoming this esteemed group of investors into the Odore business, allowing us to grow our product and expand our client base.”

Rohallah Ghasemi, investment executive at SFC Capital, said, “Armaan and Karan have already reset the agenda for beauty sampling and we’re excited to see them apply this success to a wider scope of marketing technologies. From Guerlain to L’Oréal, the calibre of brands Odore is already working with is testament to their product, their deep understanding of the CPG industry and its challenges, as well as the talents of the founding team. We’re looking forward to working closely with them as they scale.”