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Report Shows Difficulty for Specialty Fragrance

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The French Federation of Selective Perfumery (FFPS) has announced that the 2015 specialty fragrance sector maintained its turnover to 2.9 billion euros, indicating a challenging market.

While sales in stores did continue to grow, specialty fragrances decreased by 0.9% in value, dampening overall industry growth.

Previously: French Federation of Selective Perfumery Renews Partnership

Perfume also suffered a decline in value in 2015 by 1.6%, explained largely by poor November and December numbers, which are the most important months for the product category, explained William G. Koeberlé, president of the FFPS.

Koeberlé added, "[Specialty fragrances] maintain their turnover in 2015. [Retailers] have adapted to [a] changing market by offering an omnichannel customer experience, maintaining [price] accessibility [and establishing] loyalty."