Report Shows Difficulty for Specialty Fragrance

Contact Author
Fill out my online form.

The French Federation of Selective Perfumery (FFPS) has announced that the 2015 specialty fragrance sector maintained its turnover to 2.9 billion euros, indicating a challenging market.

While sales in stores did continue to grow, specialty fragrances decreased by 0.9% in value, dampening overall industry growth.

Previously: French Federation of Selective Perfumery Renews Partnership

Perfume also suffered a decline in value in 2015 by 1.6%, explained largely by poor November and December numbers, which are the most important months for the product category, explained William G. Koeberlé, president of the FFPS.

Koeberlé added, "[Specialty fragrances] maintain their turnover in 2015. [Retailers] have adapted to [a] changing market by offering an omnichannel customer experience, maintaining [price] accessibility [and establishing] loyalty."