Two years ago, few companies were investing in social media, but, during the course of 2010, there were clearly huge changes in attitude and approaches to bloggers, FaceBook, Twitter and other social networking platforms. “Big global companies are trying to adjust, and we are seeing a willingness to change, which wasn’t present before,” says Sean Singleton, managing director of digital creative company Skive.
Getting Close to Consumers
Jan 20th, 2011