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[podcast] How to Defend Your Brand -- Part 2

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In part 1 of our 2-part Systech-sponsored podcast series on beauty product counterfeiting and product diversion, we heard the concerns of brands and those engaged in efforts across industries. In part 2, we hear from Avi Chaudhuri, PhD, senior global partner, Systech, about the latest technologies and strategies for engaging consumers, flagging counterfeits and defending your brand.

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