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Givaudan Crafts Botanical + Biotech Cream for Gen-Z

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Leading the clean beauty charge, Givaudan Active Beauty has developed a skin care cream for daily application that balances botanicals with biotech.

According to the company, My Blue Guard High Defense (HD) serves as a morning skin care ritual to achieve perfect skin, with 95% of its ingredients from natural sources. The prototype was introduced during in-cosmetics Asia, held Nov. 3-5, 2019, in Bangkok.

Based on botanical actives and hyaluronic acid, the formula aligns with findings from the company's Clean and Natural Study 2019. This demonstrated that 92% of consumers are interested in "clean beauty" concepts, but also that 75% of them are even more interested in products powered by biotechnology. Positioned as a "high defender of natural beauty," the My Blue Guard HD formula is infused with four key active ingredients for various benefits:

Hydration: Hydranellys (INCI: Pentylene Glycol (and) Betaine (and) Water (Aqua) (and) Selaginella Pulvinata Extract) is derived from a Traditional Chinese Medicine resurrection plant extract. The active helps to increase skin moisture and strengthen barrier function. Additionally, it restores water and lipid balance.

Radiance: Eliorelys (INCI: Glycerin (and) Betaine (and) Prunus Cerasus Flower Extract) is an active obtained through the extraction of fresh cherry blossoms. It significantly improves the quality of skin showing signs of photoaging and counteracts the effects of blue light pollution. Evaulations of the visible aspects and texture of skin demonstrate its reparative properties.

Gentle exfoliation: Hibiscus acids are precious botanicals traditionally used topically to soothe the skin. This flower-turned-active ingredient has a multitude of benefits, such as imparting radiance and antioxidant effects in skin.

Skin Defense: CristalHyal MW+ is a high molecular weight hyaluronic acid crafted by white biotechnology (fermentation). The biomimetic active acts as a film generator, which protects the skin from external aggressions and ensures hydration. 

Caroline Reverte, formulation project manager, said “My Blue Guard HD was a great challenge for our formulation team to create a concept dedicated to Generation Z. It allowed us to go beyond what we did before by creating a refined skin care product that offers a perfect ‘Instagrammable’ skin while bringing sensoriality thanks to its specific velvety texture, soft touch and fine floral scent. Simple and pure, this is the perfect incarnation of efficiency to take care of their specific skin types.”

For more information, contact Givaudan Active Beauty.