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SPONSORED BRANDED CONTENT

Kelco-Care™ diutan gum, efficient by nature

Lubrizol Life Science
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Lubrizol Life Science–Beauty (LLS Beauty) brings new hair care solutions to consumers with Kelco-Care diutan gum, a sustainable, nature-derived efficient rheology modifier ideal for conditioners, treatments and hair color.

According to a 2020 Euromonitor beauty survey, damage is one of the top global consumer hair concerns including breakage, split ends, brittleness, and tangled hair. Kelco-Carediutan gum addresses each of these concerns as women are looking for innovative hair care products that help them achieve beautiful, healthy hair.

Kelco-Carediutan gum is a naturally derived, readily biodegradable, efficient rheology modifier with thickening and suspending capabilities that can impart protection and repair benefits to hair fibers even at low use levels and boosted with added salt. It also has film forming capabilities with excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness.

Suitable for conditioners, treatments and hair color, Kelco-Care diutan gum works in a wide range of pH and temperatures. In addition, in formulations it is easy to disperse and cold processable. It is also high efficiencydue to high pseudoplasticity with greater low shear rate viscosity (and yield).

LLS Beauty ready-to-market formulations featuring Kelco-Care diutan gum include: Protect and Restore Bio-based Conditioner, Ultra-Hydration Nourishing Conditioner, Soothing Natural Scalp Milk and Naturange Green Tea Black 2.0 permanent hair color.

Kelco-Care diutan gum is efficient by nature, helping brands to develop high powdered products using Kelco-Care diutan gum at low use level concentrations that are very sustainable.

To learn more about Kelco-Care diutan gum, visit Lubrizol.com/beauty

 

Kelco-Carediutan gum products are manufactured by CP KelcoU.S., Inc. Kelco-Care is a trademark of CP Kelco and is used under license. Lubrizol has a global agreement with CP Kelco to bring Kelco-Care diutan gum to the beauty markets.

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