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Shiseido to Add Two Iconic Brands to Its Global Portfolio

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Shiseido to purchase Laura Mercier and RéVive

Shiseido has recently entered into an agreement with Alticor Inc. to acquire its subsidiary Gurwitch Products, LLC. The Gurwitch portfolio includes skin care brand RéVive and luxury cosmetics and skin care brand Laura Mercier. Shiseido Americas Corp. will lead the acquisition.

 "We are energized to use our regional and global resources to take these brands to the next level and further strengthen our overall position in the marketplace." —Marc Rey, president and chief executive officer of Shiseido Americas

Laura Mercier and RéVive are complementary to Shiseido’s portfolio of prestige makeup and skin care brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market.

“Laura Mercier and RéVive have unique viewpoints, fast-growing and loyal customer bases, and the same focus on innovation that defines all of Shiseido’s brands,” said Marc Rey, president and chief executive officer of Shiseido Americas. “Shiseido is well positioned to generate significant value from this acquisition opportunity, and we are energized to use our regional and global resources to take these brands to the next level and further strengthen our overall position in the marketplace.”

Candace Matthews, president of the Americas Region for Amway, an Alticor portfolio company, added, “Shiseido has the tools and expertise to help these brands continue to thrive, and [the company] shares Gurwitch’s unwavering dedication to empowering customers and celebrating individual beauty.”

The transaction is expected to close in the third quarter of 2016. Terms of the deal were not disclosed. 

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