Shorewood Packaging Receives Excellence Award

Shorewood Packaging received an Excellence Award for the packaging it produced to introduce Revlon’s Colorist Expert Color and Glaze System at the 65th Annual National Paperboard Packaging Competition. Genesis, Shorewood’s on-line design collaboration tool, played an important role in the package development, allowing the Revlon and Shorewood creative teams to “meet” in a virtual conference room setting to make design modifications on the window and inner cell, significantly shortening the design process. A perforated, circular “color swatch” graphic element was added to the top lid to make it easier for consumers to make their color selection.