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IFF Establishes Creative Fine Fragrance Site in Grasse

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historic buildings in the centre of grasse an old industrial town famous for the production of perfumes in the south of france

International Flavors & Fragrances Inc. (IFF) has announced the opening of L’Atelier du Parfumeur, a site designed for perfumers and customers to freely collaborate.

Headquartered near the company’s IFF-LMR naturals site, the L’Atelier du Parfumeur will provide access to unique natural ingredient and allow for creative exploration and experimentation in perfumery. Additionally, the site will serve as a home to artists-in-residence, both from inside and outside the world of perfumery, and will periodically host special events for the public. This site will also support the evolving needs of the company and the industry. The site will open its doors on May 27, 2019.

Related: IFF-LMR Receives EVE Vegan Certification on 90 Products

 “L’Atelier du Parfumeur – IFF presents a unique experience in the industry for visionaries and creatives that are interested in exploring and understanding our driving purpose of artistically designing fragrance,” said Nicolas Mirzayantz, divisional CEO of scent for IFF. “Every detail of the space was thoughtfully considered for its power to inspire and its connection with technical intelligence, craftsmanship, nature, heritage, and modernity.”