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Parlux Names Lori Singer President

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A perfume bottle and a fragrant yellow rose. Natural perfume in a square bottle on a green blurred background. Elixir of fragrant roses. Vintage tinting

Parlux LTD, a division of Perfumania Holdings Inc., has announced the appointment of Lori Singer to the role of president of the company.

Lori Singer, President of Parlux

"Lori is an incredibly strong, intuitive and talented leader with proven success in building prestigious global fragrance businesses," said Stephen Nussdorf, executive chairman of Perfumania Holdings Inc. "With a keen eye for emerging trends and building strategic partnerships, I look forward to the exciting new opportunities she will uncover as she leads the company through its next phase of growth."

Singer joins the company with over 20 years of experience in the beauty industry. Prior to this role, she was the group VP global marketing for Coty and was instrumental in building the fragrance businesses of Calvin Klein, Vera Wang, Balenciaga and Nautica. More recently, Singer was responsible for the growth strategy and success of the Marc Jacobs Daisy fragrance collection. In addition to her experience, she was named one of the top 50 Women Brand Marketers, received the Cosmetic Executive Women (CEW) Achiever Award in 2010 and currently sits on the board of directors for CEW. 

"Having worked with some of the most iconic designers in the industry, I am thrilled to be able to leverage my strengths in strategic brand building, licensing and consumer insights to guide Parlux' prestige fragrance collections," said Singer. "There is tremendous opportunity to maximize Parlux' existing franchises and expand the vision of the company to include unique fragrance collaborations and take the company to the next level."