gci

December 2010

Table of Contents:

Business Articles

A Packaging Approach That Conveys Efficiency Web Exclusive

Elizabeth Boch

Trend Horizons

Abby Penning

Structured Surfactants

Steve Herman

The Claim Game

Alisa Marie Beyer

Sustainable Innovation

Sara Mason

Ethnic Skin Care: An Opportunity for Personal Connection

Elle Morris

Seeking the Magic to Delight Consumers

Denise Petersen

Social Outbound Engagement and the Beauty Industry

Nate Myers and Ron Robinson

Seeing with New Eyes

Jeff Falk

Markets & Trends Articles

Latin America Emerges as a Real Beauty Web Exclusive

Mary Tabion, Euromonitor International

Men’s Skin Care Requires Different Fragrance Approach Web Exclusive

Nancy C. Hayden

Tier II Cities—Emerging Opportunities for Luxury Beauty Brands in India Web Exclusive

Priyanka Bhattacharya

More Trend Horizons Web Exclusive

Jeff Falk

Masculine Dynamism—Men’s Care Growing Fast

Carrie Lennard, Euromonitor International

Acquisition of Alberto Culver Impacts Latin America Market Dynamic

Cristina Kroll