January/​February 2011

Table of Contents:

Business Articles

The Sweet Smell of Your Brand’s Success

Abby Penning

Doing More With Less

Andrew H. Dent, PhD

Not the Same Old Story

Anat Stern and Eden Somberg

Technology Transfer

Steve Herman

Getting Close to Consumers

Imogen Matthews

2011 People to Know

GCI Editors

Branding Power

Jeff Falk

Markets & Trends Articles

The Changing Way Consumers Shop Online for Cosmetics Web Exclusive

Ross Glick and Judy Shulman Brown

Grow Through E-commerce Web Exclusive

Mark Pierce, MarketLive

Baby Care Market Report Web Exclusive

Carrie Lennard, Euromonitor International

Opportunities and Advantages in Green

Sara Mason

Smile—Oral Care Market Set to Grow

Carrie Lennard, Euromonitor International.