Current Issue cover

April 2015

Table of Contents:

Business Articles

The Feel of It: Packaging With Sensory Clues

Sara Mason

Markets & Trends Articles

Storm Clouds Gather Over Sun Care

Rob Walker, Euromonitor International

What’s the StoryScore?

Martyn Tipping

Millennials and Brands

Jeri Smith

It’s All About Moisturization: Consumer Insights Through Social Media

Sourabh Sharma