Current Issue cover

May 2015

Table of Contents:

Business Articles

7 Reasons to Add Focus Groups to Your Marketing Mix

Denise Herich, The Benchmarking Company

Shining on the Shelf and On the Go

Nancy Jeffries

Top Questions to Ask Before Developing a Beauty Product

Howard Baker, Product Integrity Laboratory LLC

Beauty without Borders

Lisa Doyle

3 Strategies to Guide an Effective Packaging Design Process

Sheri L. Koetting, MSLK

Overcoming Social Media's Steep Learning Curve

Martyn Tipping, Brand Chorus

Markets & Trends Articles

Beauty Industry Wakeup Call on Emerging Markets

Rob Walker, Euromonitor International