February 2017

Table of Contents:

Business Articles

Channel Your Brand’s Inner Beauty

Diana Arena, Experticity

Designing Brands for the Consumer’s Purchase Journey

Ethelbert Williams, Chief Marketing Officer, InstaNatural, LLC

Markets & Trends Articles

Something in the Air

Maria Coronado Robles, Research Associate, Ingredients, Euromonitor

4 Ways Multicultural Skin Care Is Changing

Lisa Doyle

The New Face(s) of Multicultural Beauty

Jeb Gleason-Allured, Editor in Chief

5 Drivers of Multicultural Skin Care

Elle Morris, Consultant, The Clientist

Oleum Vera: Delivering DIY Skin Care

Jeb Gleason-Allured