gci

June 2018

Table of Contents:

Business Articles

How to Measure the Value of Influencer Marketing

Colleen Garland, Madison Reed

4 Pivots That Reinvented a Brand

Ada s. Polla, Alchimie Forever

Beauty-empowered

Jeb Gleason-Allured, editor-in-chief

3 Views: How Indie is Impacting Beauty

Roxann Paulson, Roxann Paulson Marketing LLC

Up Your Instagram Beauty Game

Erin E. Harrell, with Michele Sawyer, SDV

Cosmoprof NA 2018 Focuses on Upstart Brands & Innovation