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July/​August 2020

Table of Contents:

Business Articles

Gen Z Beauty Customers: 5 Turn-ons and 5 Pet Peeves

Sourabh Sharma, head of digital marketing and PR, FIG or out

No Going Back

Jeb Gleason-Allured

Markets & Trends Articles

8 Beauty Retail Predictions Post-coronavirus

Audrey Latimer, Associate Editor

Beauty Inside: Ingestibles in a Pandemic

Cat Woods

Minimalist Challenge: a Multifunctional Cosmetic Stick

Allison Hunter and Delly Dyer, Univar Solutions

5 R’s of Generation Silver

Nancy Trent, Trent & Company

Resilient Beauty

Lisa Doyle

Safe is the New Clean

Lisa Doyle