A Mindful Launch Into Luxury

Feb 12th, 2016

Mino Zaccaro

mindfulluxurybill

Mindful Luxury announced the launch of their new website to kick off their 2016 campaign. Currently based in Charlotte, North Carolina, the company is attempting to emerge onto the national and international market this year.

Learn more: 3 Ways New Launches Sink of Swim

Along with the website, Mindful Luxury founder Kayla Childress is focusing on diversifying her brand portfolio with new products and services that complement her existing brand offerings. She is also planning to expand her company reach abroad.

Some tips: Don't Derail Your Product Launch

Brown Girl Jane has entered Sephora.com.

Brown Girl Jane Enters Sephora

Brown Girl Jane was named the winner of the inaugural Sephora Beauty Grant in partnership with The 15 Percent Pledge earlier this year.

New Product Launch: 100ml Premium Single Material Glass-Like Plastic Jar For Beauty Brands

New Product Launch: 100ml Premium Single Material Glass-Like Plastic Jar For Beauty Brands

The Mono-material lineup is expanding: Introducing the New 100ml Size

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."