As the “old” adage goes: There’s an app for that. Just as smartphone apps were created to make life simpler and everyday tasks more convenient, the subscription box is striving to do the same.
Almost every industry these days has dabbled in the art of subscription boxes––beauty, food, shoes, jewelry, books, clothes, pet supplies, tea, fitness, stationary, kids––the list could take all day. The Benchmarking Company has taken a closer look at these diverse little boxes and what it is that makes them so appealing to consumers.
