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Sephora and Ulta Beauty Accelerate Clean Beauty Offerings

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Beautycounter skin care

Beautycounter products will be available at Sephora locations on August 7, 2020.

Beautycounter and Sephora have announced a new retail partnership.

According to an article on cnbc.com, an assortment of Beautycounter products will be available at Sephora locations on August 7, 2020, and will be available online for a limited time on July 7, 2020.

Available products will include Beautycounter’s popular Counter + All Bright C Serum and Counter+ Overnight Resurfacing Peel.

In addition, Ulta Beauty has teamed up with clean beauty retailer Credo Beauty. 

According to an article on yahoo.com, the partnership between the two retailers will allow brands carried by Credo to be sold at Ulta.

In the fall of 2020, 100 Ulta locations will feature a Credo endcap showcasing eight brands, including Innersense Organic Beauty, One Love Organics and EleVen by Venus Williams x Credo.

According to the article, this is Ulta’s “first meaningful foray into clean beauty.”

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