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Burberry Reveals Latest Fragrance for Men

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Hero is Riccardo Tisci’s first scent for Burberry starring Adam Driver.

Burberry has announced its latest fragrance for men, Hero, with a video starring Adam Driver.

Hero offers notes of bergamont, juniper and black pepper. The bottle is an abstract reinterpretation of a horse's hoof, engraved with the Burberry logo.

Hero is Riccardo Tisci’s first scent for Burberry, and is described on the company's website as, "A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism. Our vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are."

Hero is available for pre-order on Burberry's website in three sizes (50 ml, 100 ml and 150 ml), ranging from $78-$135. Pre-ordered items will ship by August 9, 2021.

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