Premium beauty has been the leading growth driver in the marketplace, but that doesn't mean that mass beauty won't experience expansion. According to a recent analysis from Research and Markets, the US mass beauty care market will expand at a CAGR of 2.59% through 2020.
As Global Cosmetic Industry previously reported, the US beauty sector overall will be worth $90 billion by 2020.
Mass beauty sales will be boosted by ecommerce and social media marketing, personalized services and other digital-channel innovations. Some growth will be hindered by consumer worries over so-called "chemicals of concern."