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Don't Count Out Mass Beauty

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While premium beauty rules the day, mass beauty care promises modest growth through 2020.

Premium beauty has been the leading growth driver in the marketplace, but that doesn't mean that mass beauty won't experience expansion. According to a recent analysis from Research and Markets, the US mass beauty care market will expand at a CAGR of 2.59% through 2020.

As Global Cosmetic Industry previously reported, the US beauty sector overall will be worth $90 billion by 2020.

Mass beauty sales will be boosted by ecommerce and social media marketing, personalized services and other digital-channel innovations. Some growth will be hindered by consumer worries over so-called "chemicals of concern."