6 Makeup Innovation Drivers

Jan 2nd, 2019

Imogen Matthews, consultant to in-cosmetics Global

The global color cosmetics market benefits from consumers looking to satisfy their need for self-expression both on and offline. Brands are leveraging this trend with innovative product development and targeted strategies.

The makeup innovation drivers include:

Multi-product looks
Palette power
Sensory boost
Brow rituals
Get the glow
Disruptive inclusivity

For an in-depth look at all six makeup innovations, check out the January 2019 digital edition.

Imogen Matthews is a consultant to in-cosmetics. For more information, contact www.imogenmatthews.co.uk.

Global Cosmetic Industry January 2019

This content appeared in the January 2019 digital edition.

Read More in the Digital Magazine

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