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Fill ‘er Up: YSL Hits Coachella With Makeup Gas Station

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YSL Beauty wants to pump up Coachella festival goers: the brand will sell and promote it goods at a pop-up structure modeled after a mid-century gas station.

According to the Hollywood Reporter, the space—located along Route 111 near Cathedral City, California—will feature “a tour bus, giant lipstick sign, heart-shaped balloons, convertible cars and neon pink gas pumps.”

A makeup vending machine and beauty experts will also be on-site; among the available products are the brand’s new Touche Éclat High Cover Radiant concealer and Rouge Volupté Shine lipstick.

The space will be open April 12 from 3:00 pm-8:00 pm, and April 13-14, 10:00 am-8:00 pm.