Who Were the Most Popular Cosmetic Brands in 2016?

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Top cosmetic brands in 2016 represented a wide range of consumer appeal, from professional makeup to the nude look.

A recent report from Polyvore on the top cosmetics trends and brands of 2016 shows a wide range of innovation.

Top Brands

1. MAC


For bold impact, revel in the red carpet-favourite Ruby Woo, accented by whiffs of deep red leather! Your fans are waiting - grab this flashbulb-bursting fragrance today! Launching globally! ➡️ Click the link in our bio to shop this post! #shoppable #like2buy #IamRubyWoo #MACShadescents #ShadescentsTakeover

A photo posted by M·A·C Cosmetics (@maccosmetics) on Dec 6, 2016 at 12:03pm PST



The NARS® ha swirled eyeshadow collection! Available at Sephora! ����

A photo posted by Nars Cosmetics® (@narscosmetics) on Aug 13, 2016 at 9:13pm PDT

3. Urban Decay

4. Bath & Body Works


Give your mood a little extra dose of merry ✌️ — All #Aromatherapy is 50% off TODAY ONLY! #PerfectChristmas

A photo posted by Bath & Body Works (@bathandbodyworks) on Dec 4, 2016 at 5:01am PST

5. Clinique

Top Trends

Polyvore noted that nude lipstick, powered by icon Kylie Jenner, grew in search frequency online by 553%. Nude lipstick led in 28 U.S. states and 12 countries. Matte lipstick searches rose 267%.

At the same time, established brands tended to beat out emerging brands in terms of top searches.

Leading product searches included Nars’ Orgasm Blush and Urban Decay’s Naked Palette. 

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