Should We Just Get in Line Now?

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Kylie Cosmetics is launching its holiday collection and opening a pop-up shop.

Kylie Cosmetics, which has made a business out of scarcity, is now dipping its toe into the omnichannel with its first pop-up store at Westfield Topanga in Canoga Park, CA.

The brand's holiday collection (pictured) will launch November 21.

Kylie Jenner, the personality behind the brand, has already teased the project on Instagram:


MY VISION. I can't wait for you guys to see what goes on inside my mind & what I've been working on. 100% Kylie.

A photo posted by Kylie (@kyliejenner) on Nov 7, 2016 at 1:19pm PST

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