Current Issue cover

Siia Cosmetics Taps into Accessible Luxury with Makeup and Skin Care

Contact Author
Fill out my online form.
Siia Beauty

Inspired by K-beauty, Siia Cosmetics has launched its debut collection of makeup and skin care products. 

According to the brand, its portfolio of products offers accessible luxury without compromise. In addition, Siia products reportedly feature beneficial ingredients that are meant to preserve and enhance the skin. 

Products, ranging in price from $15-$40, include makeup for the face, lips and eyes, as well as various skin care offerings. Siia products are vegan, cruelty- and paraben-free, and non-toxic.  

The brand's hero product, Seamless Fit Foundation Duo, is a stick foundation infused with lavender extract and mango butter. The foundation, which utilizes a built-in blending brush, is meant to even out skin tone.

Simon Jeon, CEO of SIIA Cosmetics, said, "Siia has been my dream to build for the past eight years. I envisioned creating a brand that would empower and uplift women to face any challenge. Offering luxury, multi-faceted beauty at affordable prices for everyone to enjoy is at the core of our business. We could not be more excited to share Siia with the world today."