Sleek MakeUP, a brand created to address the underrepresentation of women of color in the cosmetic market, has been added to more than 150 Walgreens stores and the retailer's website, walgreens.com.
Known for its Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream (all three pictured above), the company prides itself in offering products for women and men of all skin tones. The brand was acquired by Walgreens Boots Alliance in 2015.
Lauren Brindley, group vice president and general merchandise manager, Walgreens, said, "It’s an exciting time for beauty at Walgreens. Customers want to shop the most sought-after brands. The addition of Sleek MakeUP to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens. We will continue to deliver new and exciting brands in a welcoming and accessible environment in hopes of giving our beauty customers more reasons to shop our store.”
