The Survey Results Are In: Digital Beauty and the Makeup Industry

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It turns out that the digital beauty trend isn’t just benefitting consumers, the pros want in on the action too.

Over 350 makeup artists were surveyed by Poshly and Chic Studios Makeup School, and a reported 81% expressed that they would like to be able to offer their clients a preview of what the finished makeup look would look like before actually applying it.

Additional results of the survey, announced by Perfect365, can be found in the infographic below.

According to celebrity makeup artist, and partner of Perfect 365, Kabuki, “Digital makeup offers the opportunity to create a look for a client and get an idea of what it will look like before applying it to the face. Technology is opening up new avenues in makeup and endless possibilities to expose people to something new.”

Amy Nicole, owner and director of Chic Studios, commented, “Digital beauty has become an integral part of our curriculum at Chic Studios. This generation of makeup artist students are extremely tech savvy and are looking for ways to promote themselves online and seeking out information on how to create an online presence.”