Yumee by Wendy Yu Launches

Yumee's Signature Collection is also designed to be a chic accessories with its charms and oversized tassels. Photo: Yumee.
Yumee's Signature Collection is also designed to be a chic accessories with its charms and oversized tassels. Photo: Yumee.

Yumee, a luxury makeup brand founded by Wendy Yu, a Forbes 30 under 30 alumna, has launched with the debut of The Signature Collection.

Related: MDee Beauty Releases Lipstick Variety

The collection contains cruelty-free formulations and launched with the following products:

  • Luminescent Highlighter Trio

  • Dazzling VIII Eyeshadow which includes eight shadows: four matte finishes, two shimmers and two glosses

  • Tassle Matte Lipstick available in six shades

Yumee's signature colors, such as blue and gold, draw inspiration from Chinese porcelain and silk embroidery with silhouettes echoing the clothing worn by the literati during the Tang Dynasty.

The brand plans to partner with the worlds of art, fashion and culture, as well as caused-based organizations on future limited collectable editions.

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