tarte Expected to be Black Friday, Cyber Monday's Most Popular Cosmetics Brand

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As brands and retailers gear up for Black Friday and Cyber Monday, consumers, too, are formulating a game plan. 

A recent survey, conducted by Influenster, polled 4,463 U.S. consumers, on Black Friday and Cyber Monday shopping habits, including go-to brands/retailers, online reviews and what devices they plan to make purchases on, among other topics. 

The Results 

General Insights

  • 67% of all respondents plan on participating in both Black Friday and Cyber Monday shopping;
  • 14.94% plan on only shopping Black Friday;
  • 13.59% plan only shopping Cyber Monday;
  • 95.75% of people check online reviews prior to making online purchases;
  • 83.89% of people check online reviews prior to making in-store purchases;
  • 92.72% of Cyber Monday shoppers have been searching the internet for deals ahead of the big day;
  • 92.64% of Black Friday shoppers have been searching the internet for deals ahead of the big day;
  • 53.22% of Cyber Monday shoppers plan on shopping from a mobile device/tablet; and
  • 46.78% of Cyber Monday shoppers plan on shopping from a laptop/desktop.

Beauty Spotlight

  • 72.31% plan to purchase cosmetics and fragrances on Black Friday; and
  • 63.63% plan to purchase cosmetics and fragrances on Cyber Monday.

Top 5 cosmetics brands people plan to buy

  1. 27.65% - tarte Cosmetics
  2. 26.89% - Urban Decay
  3. 23.61% - ColourPop
  4. 17.61% - MAC Cosmetics
  5. 16.04% - Benefit Cosmetics

Top 5 favorite retailers to shop at on Black Friday overall

  1. 44.86% - Target
  2. 30.96% - Walmart
  3. 26.73% - Ulta
  4. 26.71% - Sephora
  5. 12.95% - TJ Maxx

The top retailers for online shopping this Cyber Monday overall

  1. 88.37% - Amazon
  2. 14.85% - Wayfair
  3. 13.66% - eBay
  4. 10.50% - ASOS
  5. 2.61% - Revolve

For more information, please visit www.influenster.com

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