gci

tarte Expected to be Black Friday, Cyber Monday's Most Popular Cosmetics Brand

Contact Author
Close
Fill out my online form.
Black Friday shopping

As brands and retailers gear up for Black Friday and Cyber Monday, consumers, too, are formulating a game plan. 

A recent survey, conducted by Influenster, polled 4,463 U.S. consumers, on Black Friday and Cyber Monday shopping habits, including go-to brands/retailers, online reviews and what devices they plan to make purchases on, among other topics. 

The Results 

General Insights

  • 67% of all respondents plan on participating in both Black Friday and Cyber Monday shopping;
  • 14.94% plan on only shopping Black Friday;
  • 13.59% plan only shopping Cyber Monday;
  • 95.75% of people check online reviews prior to making online purchases;
  • 83.89% of people check online reviews prior to making in-store purchases;
  • 92.72% of Cyber Monday shoppers have been searching the internet for deals ahead of the big day;
  • 92.64% of Black Friday shoppers have been searching the internet for deals ahead of the big day;
  • 53.22% of Cyber Monday shoppers plan on shopping from a mobile device/tablet; and
  • 46.78% of Cyber Monday shoppers plan on shopping from a laptop/desktop.

Beauty Spotlight

  • 72.31% plan to purchase cosmetics and fragrances on Black Friday; and
  • 63.63% plan to purchase cosmetics and fragrances on Cyber Monday.

Top 5 cosmetics brands people plan to buy

  1. 27.65% - tarte Cosmetics
  2. 26.89% - Urban Decay
  3. 23.61% - ColourPop
  4. 17.61% - MAC Cosmetics
  5. 16.04% - Benefit Cosmetics

Top 5 favorite retailers to shop at on Black Friday overall

  1. 44.86% - Target
  2. 30.96% - Walmart
  3. 26.73% - Ulta
  4. 26.71% - Sephora
  5. 12.95% - TJ Maxx

The top retailers for online shopping this Cyber Monday overall

  1. 88.37% - Amazon
  2. 14.85% - Wayfair
  3. 13.66% - eBay
  4. 10.50% - ASOS
  5. 2.61% - Revolve

For more information, please visit www.influenster.com