Actor Boyd Holbrook to Represent Diesel’s New Fragrance

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Diesel Parfums announced that actor Boyd Holbrook will be the face of its new fragrance for men, launching August 2016.

Known for his role in the Netflix series Narcos, Boyd Holbrook is set to star as the chief villain in the next Wolverine installment. Diesel Parfums’ experimentation in fragrance will assist with the company’s brand expansion.

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