The "granny hair" trend has been going strong for a few years now and L'Oréal wants to help these silver foxes stay cool by canceling out yellow tones with its Serie Expert Silver Purple Shampoo.
The shampoo is intended for color-treated and naturally white, grey or blonde hair. Its formula contains violet micro-pigments, The Gloss Protection System, amino acids and anti-yellowing agents.
Meant to protect color-treated hair, the shampoo also aims to enhance shine, soften hair and return hair to a natural-looking cool tone.
