L'Oreal Launches #POWERON Campaign

Mar 20th, 2015
Jeb Gleason-Allured

L'Oreal Paris has launched its Advanced Haircare #POWERON campaign with spokesmodel Karlie Kloss.

The program is focused on the insight that "77% of women agree: When their hair is 'on' – they're 'on.'"

"#POWERON revolves around the profound insight that when a woman experiences her most beautiful hair, she can harness a very special kind of power that's truly extraordinary," says L'Oreal Paris senior vice president of marketing, Malena Higuera.

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