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Lubrizol Encourages to ‘Go with the Flow’ with Temporary Hair Color

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Lubrizol Life Science has introduced Go with the Flow Hair Makeup & Style.

Lubrizol Life Science–Beauty (LLS Beauty) has introduced Go with the Flow Hair Makeup and Style, a temporary hair color with built-in style-boosting properties that is formulated to achieve a natural finished look and rinses out at the end of the day.

Related: Lubrizol’s Conscious Makeup for Eco-conscious Consumers

Go with the Flow Hair Makeup and Style reportedly provides instant color, texture and a dimensional effect such as dip-dye ombré or color highlights in travel, purse-sized applicators. The shades available are pink, peach, gray, red, black and yellow.

Go with the Flow Hair Makeup and Style formulations are created with the help of Lubrizol’s Carbopol Style 2.0 polymer technology. This 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications and exhibits flexible and broad pigment compatibility. Consumers can perceive a smooth, glossy appearance and lasting style definition even in high humidity.

Texture options include styling gel, gel cream, liquid chalk, mascara, cream in powder and a glossy gel.

“Whether it’s trendy colors or textures, consumers are loving the fast, quick change that temporary hair color offers, helping consumers to try a bolder look at home with an easy to use application that can be easily rinsed out at the end of the day,” said Juliana Mancini Gomiero, global hair care marketing manager of LLS Beauty. “Creating a dimensional colored effect has never been easier with Lubrizol’s Go with the Flow Hair Makeup and Style.”

For more information, contact Lubrizol.