SeroVital Launches SeroVital Hair Regeneres

SeroVital has announced the launch of SeroVital Hair Regeneres to help regrow natural hair color. 

SeroVital Hair Regeneres is a two-step system including an ingestible softgel, meant to stimulate the production of melanin in the hair roots, and a topical serum with an "anchoring complex" that reportedly "impacts the scalp environment with external bioactives."

Amy Heaton, Ph.D., director of Scientific Affairs of SanMedica International, said, "At the root of SeroVital Hair Regeneres is a proprietary compound called Chromaviv, a novel, bioavailable compound that has been optimized to help regrow natural hair color.

"In a clinical trial conducted over 120 days, study subjects saw significantly darker—less gray—hair over time. In fact, 87% of subjects agreed their hair was less gray. In a 90-day randomized, double-blind, placebo-controlled clinical trial, subjects saw significant improvements in age-related hair loss, hair tensile strength, hair appearance, reduced hair fall, increased growth phase of existing hair and reduced breakage."

Ingredients (supplement actives): Niacinamide, Pyridoxine Hydrochloride (Vitamin B6), Biotin, Calcium Pantothenate, Zinc Oxide, Cupric Sulfate, Proprietary Blend, Bioactive Keratin Peptides, Garlic Bulb Powder, Cacao Seed Powder, Rosemary Leaf Powder, Turmeric Root Powder; Additional ingredients (supplement): Hypromellose (Vegetable Capsule), Rice Flour, Magnesium Stearate (Vegetable Derived), Silicon Dioxide, Sodium Copper Chlorophyllin

Ingredients (serum): Water (aqua), Alcohol, Butylene Glycol, Acetyl Hexapeptide-1, Biotinoyl Tripeptide-1, Apigenin, Raspberry Ketone, Oleanolic Acid, Dextran, Glycerin, PPG-26-Buteth-26, Carbomer, Ethylhexylglycerin, Potassium Sorbate, Phenoxyethanol, Sodium Hydroxide, Fragrance (parfum)

A 30-day supply—one bottle of serum and 60 softgels—retails for $99.