Seed Phytonutrients, a natural and sustainable hair, skin and body care line incubated by L’Oréal, will now be offered in-store at 300 Ulta Beauty locations and Ulta.com.
Shane Wolf, founder of Seed Phytonutrients, stated, "We are so excited to be partnering with Ulta Beauty. The fact that our complete assortment of skin, hair, and body care products will be available to test and purchase provides us with the unique opportunity to share the full expression of our brand story with customers. Seed’s endcap displays will act as a hands-on platform to educate consumers about our sustainable paper bottle, product formulation, and our overarching approach to mitigating the beauty industry’s plastic crisis."
