Wella's weDo/ Professional hair and body care brand delivers clean, sustainable beauty. The entire range is Vegan Society and Cruelty-Free International certified, and features minimalist formulas that consumers are seeking. All packaging is recyclable.
Related: By Humankind's Zero-waste Subscription
The Products
The sulfate-free shampoos include:
- No Plastic Shampoo Solid shampoo bar
- Light & Soft Shampoo low-foam formula fine hair
- Moisture & Shine Shampoo low-foam formula for normal or damaged hair
- Rich & Repair Shampoo for coarse or very damaged hair
The silicone-free conditioners include:
- Light & Soft Conditioner for fine hair
- Moisture & Shine Conditioner for normal or damaged hair
- Rich & Repair Conditioner for coarse or very damaged hair
The range of masks include:
- Light & Soft Hair Mask for fine hair
- Moisture & Shine Hair Mask for normal or damaged hair
- Rich & Repair Mask for coarse or very damaged hair
The body and hair cosmetics include:
- Natural Oil hair and body oil
- Moisturising Day Cream for hair and hands
- Nourishing Night Cream overnight product
- Detangle Detangling spray
- Spread Happiness Hair Mist, which is scented
- Scalp Refresh scalp tonic
- Protect Balm, a balm for for hair ends and lips
The Formulations & Ingredients
The products are formulated with 93.0-99.7% natural-origin ingredients, per the brand, contain no silicone and are dermatologically tested.
Key ingredients include:
- ethically sourced murumuru and cupuacu butters
- bamboo leaf water
- rooibos
- macadamia
- argan oil
- red clay
The Packaging
The range's packaging is 100% recyclable, per weDo/. The brand has also partnered with Plastic Bank; for every weDo/ product bought, eight plastic bottles will reportedly be collected from the environment.
