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[video] Suave Pulls a Fast One on Beauty Bloggers

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Evaus is a new hair care line that millennial beauty bloggers can’t get enough of. Heard of it? Well, actually you have.

Suave Professionals got a little bit sneaky in a recent video showing beauty influencers reviewing a new hair care line they had been trying out for the past 10 days. It isn’t until the end of their reviews when they learn the “fancy” new products they’ve been using are actually available at their local drugstore and they’re really, you guessed it, from Suave.

Check out the video below to see the power of persuasion and packaging at their best: